| Author | Message | ||
     Cagedbird Veteran Poster Username: Cagedbird Post Number: 167 Registered: 02-2004 Rating: N/A |
TOM JOYNER'S MORNING SHOW Tom Joyner wants this information to reach his listeners.. You have probably heard of 'NUD' as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color. 'Non Urban Dictate' These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target. There are legitimate reasons for companies not using urban radio. It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target. But, NUD usually means t hat a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions. Here's a list20of Companies with NUD policies: 1. Starbucks 2. Jos. A Bank 3. Comp USA 4. Weight Watchers 5. Keebler 6. Life Savers 7. Continental Airlines 8. Northwest Airlines 9. America West Airlines 10. HBO - Apollo Series 11. Paternal Importers 12 Calico Corners 13. OMScot 14. Pepperidge Farms 15. Ethan Allen 16. Bus y Body Fitness 17. Mondovi Wines 18. Builders Square 19. Pottery Barn 20. Lexus 21. Aruba Tourism 22. Ciba Vision 23. Kindercare 24.. Grady Restaurant 25.. Eddie Bauer 26. Don Pablo |
