    
Troy
Regular Poster
Username: Troy
Post Number: 410
Registered: 01-2004
Rating: N/A
Votes: 0 (Vote!) | | Posted on Sunday, September 24, 2006 - 05:29 pm: | 
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MEDIA INFORMATION
Harlequin Enterprises Ltd.
233 Broadway, 10th Fl,
New York, NY 10279.
212-553-4200
CONTACT:
Julia Shaw. Shaw Literary Group
917-501-6780
juliadshaw@yahoo.com
DARE TO BE TRUE. TRUE TO YOU!
Kimani Press launches Young Adult imprint…KimaniTRU
Books In-Store: January 30, 2007!
NEW YORK, NY ( September 2006) KIMANI PRESS, launches an exciting line of fiction written for African-American teens, that will spotlight young, emerging literary talent…KIMANI TRU™. The launch in February 2007 will feature two releases, and thereafter KIMANI TRU brings to this vibrant and growing audience one compelling novel each month. Readers will find that KIMANI TRU is a unique imprint that addresses the triumphs, issues and concerns of today’s youth with candor, wit and realism. Kimani Press has the editorial and marketing expertise to capture this special audience, as the new division of Harlequin Enterprises, Ltd. targeting African-American readers, and the home of best-loved imprints Arabesque, Sepia, New Spirit and Kimani Romance.
KIMANI TRU is especially proud to feature exceptional young talent such as 17-year old author Cassandra Carter, with her debut novel Fast Life, and under-25 author Cecil Cross II capturing the life of a graduating high-school senior attending college in First Semester. In addition, KIMANI TRU novels will be penned by best-loved authors such as Monica McKayhan, Earl Sewell, and Joyce E. Davis who have crafted entertaining reads, that will appeal to all teens with their novels Indigo Summer, Daddy’s #1 Girl, and Can’t Stop the Shine, respectively.
“KIMANI TRU is a rare imprint in the young adult marketplace,” states Evette Porter, editor at Kimani Press. “These novels will speak to them in a voice that relates to the range of their experience in today’s complex world,” she continues.
KIMANI TRU novels feature exceptional editorial that is realistic, and yet storylines that readers will ultimately find satisfying and empowering. While tough subject matter will be addressed such as teen pregnancy, high-school failure, peer pressure, and the difficult choices faced by students, KIMANI TRU promises to deliver characters that navigate this crucial period and triumph through these hardships. “African-American teens are underserved in today’s literary climate with stories that solely dwell on the negative influences of the streets” states Linda Gill, general manager of Kimani Press. “Our goal is to reach out and embrace young adult readers with stories that are true to their life experiences, but that also encourage growth, and empowerment. At times, teens feel alone with the issues they are facing…and in KIMANI TRU novels they will meet characters they can ultimately learn from,” Gill concludes.
Harlequin supports this innovative imprint with a launch marketing program that includes targeted mobile, digital and innovative grass-roots campaigns. In addition, advertising support will be driven to select consumer and trade publications. The marketing program also includes exciting e-marketing online at African-American and young adult sites, plus a dedicated site www.kimaniTRU.com.
Kimani TRU authors are available for book signings and promotional events -- for further information contact consulting publicist, Julia Shaw at 917-501-6780.
Kimani TRU novels will be published by Kimani Press, a new division of Harlequin, beginning in February 2007 with one new release each month priced at $9.99 in trade paperback, and available wherever books are sold.
Kimani Press was formed by Harlequin Enterprises, Ltd. in December 2005, with the purchase of the Arabesque, Sepia and New Spirit imprints from BET Books. All imprints from Kimani Press are represented to the Trade by Harlequin Sales Group: (Toll-free: 1-888-343-9777, Fax: 1-416-448-7132)
Harlequin Enterprises Limited is the global leader in series romance and one of the world’s leading publishers of women’s fiction, with titles issued worldwide in 25 languages and sold in 94 international markets. The company produces over 115 titles monthly and publishes more than 1,300 authors from around the world. Harlequin Enterprises Limited is a wholly owned subsidiary of Torstar Corporation, a broadly based media company listed on the Toronto Stock Exchange (TS.B). Harlequin’s Web site is located at www.eHarlequin.com. Harlequin has offices in 18 countries including Toronto, New York and London. For more information please visit www.eHarlequin.com or press.eHarlequin.com.
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Visit us at www.KIMANIPRESS.com
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