Post Number: 41
Votes: 0 (Vote!)
|Posted on Saturday, July 08, 2006 - 04:29 pm: ||
Let's say a self-published book is released. There was some level of promotion going on. The book sold about 1500 copies but didn't take off. It is a year and change later and the author wants to push the book again. Is it over or can the title be given new life? Mind you, the author only wants to do internet promotions of the title. Maybe there was a reason it didn't take off in the first place. Is it too late or should he give it a shot again with limited budget and only focus on line? If so, what would be some suggestions besides advertising on here ?
IMO, he should just work on another book and put that out to have something fresh to promote.
"Cyniquian" Level Poster
Post Number: 210
Votes: 0 (Vote!)
|Posted on Saturday, July 08, 2006 - 04:59 pm: ||
Excellent question. I think it depends on if the book is fiction or non-fiction. I haven't seen self-published books re-released as self-published books again. After 6 months or so, people are ready for your next book. I have seen self-published authors sell the rights to their books to traditional publishers and re-release them such as "If It Ain't One Thing" by Cheryl Robinson, "Counting Raindrops Through a Stained Glass Window" by Cherlyn Michaels and "What Is Forever" by Joel McIver. This usually involves a 2 book deal where you've sold the rights to the previous book and a new manuscript.
If a person wanted to promote a book from a year or two ago, I would suggest he or she get a new copyright date (people check) and re-release it under a new title with a disclaimer that it is the same as the original so that fans won't get pissed off if they end up buying the same book again. Then I'd try to reach an entirely different audience than before.
My question to you would be what has changed since the book was released the first time? If it's an increased marketing budget then I would suggest doing a mix of traditional advertising, online advertising and public relations to reach a wider audience. If you're just trying to unload books sitting in the garage, I would suggest just writing a new book and just celebrating the fact that you sold 1500 copies of the previous book. If the next book does well, people will want more and will go back to buy your first book. Plus, there's only so much you can do online for free, like posting on messageboards, Yahoo Groups, and sending emails. You gots to spend some money!
Of course, non-fiction is a completely different ball game. You can promote those books for years.
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