|Posted on Tuesday, September 23, 2003 - 11:52 pm: |
My point is this: Everywhere you go, see and do; you are going to be sold on SOMETHING. Whether it's on your TV/Cable, radio, cinema, billboards, Internet, email, voicemail, telemarketing, door-2-door, Goodyear blimp, direct mail, et al., we live amid a endless barrage of Sales & Marketing schemes. So why trouble yourself with one particular advertising tool when we are being relentlessly bombarded with a myriad others?
If I get a commercial (either overt or "on the sly") I don't like, I ignore it or change the channel. If I get unwanted electronic or paper ads, I delete/toss them. No harm has been done to me. "No muss, no fuss." And it's funny; we never seem to decry what/how we are being sold when we happen upon a good/service that we genuinely want/need.
This is a capitalistic society! Nothing of any substantive/long-term benefit occurs here until one person sells something to another. So we should consider all of the sales tactics, even thoughs that are complete/utter dreck, to be an important part of the "cost" of productively doing business in America.
BTW: We are ALL hustling something to someone. Whether we are "selling" our wares to employers, businesses, schools, associations, clients/customers...we are ALL For Sale. The only differences are our sales tactics, which are largely dictated by who's doing the "buying".