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Post Number: 159
|Posted on Saturday, December 27, 2008 - 12:31 pm: |
Look, I have tried a lot of different advertising avenues. Last year I think right before Christmas I ran a cover ad of my book Fools' Heaven here on AALBC. I have done pay-per-click, cover ads on Cushcity.com, paid email book clubs blasts and even bought an inside program cover for a book club conference in Atlanta before withdrawing it because I could not get confirmed to attend the event.
I have done direct mail, post cards, endless bookfairs, festivals, TV and other events that required table fees. I even posted some photos here of other authors that attented a Dallas event. All told in 2007 I hit the low five figure mark in marketing expenditure. Then you evaluate wht is working and what is not. This year I'm trying different approaches and mixed paid with social networking marketing. The bottom line is most business ventures look at ROI(return on investment).
I have looked at a lot of things in this business and almost went retail with an automated book venture but found a difference in how niche book selling is viewed in the US vs Europe and South America. I still have the Ingram application, R&D results, business name filing and the rest. In this economy it truned out to be a wise move to hold back as it was capital intensive.
I respect Troy and what he has built here and I will run more ads. In fact I follow him on Twitter and noticed that had been at Jokaes Bookstore in Dallas and that store owner has been one of my biggest supporters.
Most sites give short shrift to AA literature. This business has a broad reach and many sides.
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