AALBC .com Platinum Poster
Post Number: 708
|Posted on Saturday, December 20, 2008 - 06:07 pm: |
I always disagree with these pro self-pubbing lists on their No.1 reason to self-pub. I believe the No.1 reason to self-pub should always be, you've got mad selling skills. You can write the greatest book in the world, but if you don't know your target audience or how to sell to your target audience, then, really, what's the point? Here in NYC, I encounter more than my fair share of self-pubbers. I always try to support self-pubbers because I admire their initiative. Yet, I must admit that I'm more inclined to buy a self-pubbed book from a self-pubbed author who interacts with their potential buyers than the self-pubbed author who just sits/stands there expecting the book to sell itself.
With self-pubbing becoming more and more accessible and books made available in numerous formats, competition in the self-pubbed world is through the roof. Throw in the fact that in these difficult financial times the publishing industry has suffered a major blow: Random House, Houghton Mifflin Harcourt, Macmillan, Borders, and Barnes & Noble, just to name a few, are downsizing and closing stores left and right. Independent bookstore - what's that? And as of the end of this year, you must be a registered publisher just to check your book sales on Ingram, which used to be a free automated service accessible to everyone. So I say if you've made the decision to self-pub, take it to the streets and put together one helluva sales pitch; convince me in 30 seconds or less why I'd be crazy not to buy your book. If you can't do that, then you've got no business self-pubbing, imo.
There used to be a time when ANYBODY could self-pub and make a decent profit without jumping through hoops; there used to be a time when ANYBODY could launch an indie press or open an indie bookstore and stay alive without unnecessary effort simply because the book market was strong. Book lovers/avid readers WANTED books, they had the spare money to buy books as entertainment; knowing full well they'll inevitably purchase a few "turkeys" along with some great reads. Then Dubya waged a bullshit war and put the country in a recession. Now it's a whole lot harder getting someone to part with their hard earned $10 for a mass market paperback, $15 for a trade paperback, or $25 for a hardcover. FACT: 2008 was one of the worst fiscal years in publishing history. So until the market becomes strong again, a seller's market, if you plan on selling books, self-pubbed or otherwise, you gotta move the crowd. Your 30 seconds start ... NOW!