AALBC .com Platinum Poster
Post Number: 640
|Posted on Monday, January 21, 2008 - 07:29 pm: |
...if a business entitiy (yes, even a Black one) does you wrong you should spread the word, so that others do not continue to be burned.
I have a different take on this. For instance, I know of a certain publisher that paid a certain AA site for a banner ad to promote their authors' books, and has the invoice indicating that the price they paid would cover 30k unique impressions to the publisher's website. The AA site guaranteed the publisher would receive 30k unique impressions. Well, the publisher received SIGNIFICANTLY LESS than the 30k unique impressions to their site. In fact, the publisher received less than 200 impressions, (out of 30k, mind you), and has the site activity report to prove it. Just as the publisher has a site activity report, so does the AA site to track the banner ad. Otherwise, how would the AA site know when the ad met its limit? So the publisher knows that the AA site knows they didn't give the publisher what the publisher paid for.
Did the publisher pout, start a smear campaign against the AA site that didn't live up to its promises, hold a grudge, air their dirty laundry in public? NOPE! The publisher's accountant wisely wrote-off the whole cost of the banner ad as a business expense. So after the tax deduction, it's like the publisher got the ad, and what little traffic it generated to the publisher's site, for free.
To me, that's how you conduct business. That's the way the big boys play. I try to teach authors over and over and over again that their relationship with their publisher is LEGALLY a BUSINESS-to-BUSINESS relationship, and they should act accordingly. But, to each his own... Sometimes, I just have to throw my hands in the air and let them find out the hard way.