AALBC .com Platinum Poster
Post Number: 439
|Posted on Thursday, June 14, 2007 - 10:32 pm: |
The link didn't work for me, Emanuel. I would've loved to have seen it. But, FYI, book trailers are nothing new. They've been around since the dawning of the "I want my MTV" era. People just aren't used to seeing them because they're expensive to produce, therefore, publishers don't do many and the ones they do are usually reserved exclusively for big name authors. Remember, in publishing, the bigger the author the more dollars are allocated for promotion. Also, as a marketing tool, it's been proven that book trailers don't have a significant affect on book sales. In most cases, the publisher breaks even as far as additional book sales generated by book trailers after costs of producing book trailers are deducted. In some cases, book trailers make a HUGE difference in sales; and publishers more that recoup the cost of production. Lastly, in other cases, publishers take a loss. So it boils down to book trailers really being a crap-shoot.
S&S has really been doing some cooky things lately: their First Chapters competition, (which turned out better than most thought it would, but it was a big gamble. It was American Idol for writers). Their recent copyright grab that had the whole publishing industry fighting mad. Now - book trailers, which may or may not be worth the investment. I don't know. With profit margins being what they are in publishing, it doesn't seem like a smart move to me, but maybe S&S can make it work.